. >> well, i felt for governor romney the moment he used the line trickle down government. that's a phrase hadn't used before. you saw instantly people started retweeting it and picking up on it legitimate break through moment in describing the president's philosophy and even this next day governor romney started using that on his speech. >> interesting. nick, let's play it for viewers in case they missed it. >> the president has a view s.e. very similar to the view he had four years ago that a bigger government, spending more, taxing more, regulating more, if you will, trickle down government would work. that's not the right answer for america. >> you like that because it's a catchy phrase? >> no. it's more than just a catchy phrase though. that's more than a scripted line. in a nutshell it synopsized how governor romney feels about the president's philosophy on government. the fact that he used it the next day in his stump speech and probably use it going forward means it has resonance and catching on with the base. >> nic, you are presidential historian, how do you descr